About edernow

edernow is an independent beauty brand built around a simple idea: be pretty now. Beauty should feel easy and in the moment — a routine that helps you feel good about your skin today, not someday.

What we make

Our range covers the everyday essentials — skincare, serums and treatments, moisturisers, cleansers and toners, makeup, lip care, body care and light mists. Each one is designed to fit into a simple routine without fuss.

What we believe

• Simple over complicated — fewer steps you'll actually keep up with.
• Gentle, everyday feel — formulas made to be kind and comfortable.
• Feel-good beauty — looking after your skin should be a small pleasure.
• Pretty, now — beauty for the moment you're in.

A note on ordering

Online ordering through this site is currently paused while we refresh our range. You are welcome to browse every category in the meantime.