Beauty · Skincare · Makeup
be pretty now.
edernow is a beauty brand built around simple, feel-good routines — skincare, serums, makeup, lip and body care, and light mists to help you feel good about your skin today.
- Gentle, everyday feel
- Simple routines
- Beauty, right now
Shop by category
The edernow collection
Skincare
Everyday essentials to cleanse, hydrate and care for your skin, built around a simple routine.
Serums & Treatments
Concentrated serums and targeted treatments to slot into your morning or evening ritual.
Moisturisers
Lightweight and rich moisturisers to keep skin soft, comfortable and nourished.
Cleansers & Toners
Gentle cleansers and refreshing toners to start and reset your routine.
Makeup
Everyday makeup for a soft, natural finish — the pretty-now look, your way.
Lip Care
Balms, tints and treatments to keep lips smooth, soft and cared for.
Body Care
Nourishing body care to keep skin feeling smooth from head to toe.
Mists & Fragrance
Light facial mists and delicate scents to refresh and finish your day.
Why edernow
Hydration first
Lightweight, nourishing formulas that help skin feel soft and cared for.
Day to night
A routine for every part of the day, from first cleanse to last mist.
Kind to skin
A gentle, everyday approach to skincare, makeup and body care.
Pretty, made simple
Fewer steps, more feel-good — beauty you can keep up with.
A simple ritual
Four steps to pretty now
Cleanse
Start fresh with a gentle cleanser and toner to reset your skin.
Treat
Add a serum or treatment for whatever your skin needs that day.
Moisturise
Lock in comfort with a moisturiser suited to your skin.
Finish
Makeup, lip care and a light mist to feel pretty now.
Find your routine
Browse every category to see where each step fits and what the edernow range covers.
Frequently asked questions
What is edernow?
edernow is a beauty brand with a simple idea — be pretty now. We bring together skincare, serums, moisturisers, cleansers, makeup, lip and body care and light mists into easy, everyday routines.
How do I build a routine?
Most routines start with a cleanser, add a serum or treatment for what your skin needs, and finish with a moisturiser. Makeup, lip care and a light mist round things off. Our category pages explain where each step fits.
Are the products suitable for sensitive skin?
We design our range to feel gentle and comfortable for everyday use. As with any beauty product, patch testing is sensible if your skin is reactive.
What does “be pretty now” mean?
It is our way of saying beauty should feel easy and in the moment — a simple routine that helps you feel good about your skin today, not someday.
How do I place an order?
Online ordering through this site is currently paused while we update our range. You can browse every category to see what the edernow collection covers.
Where can I learn more?
Each category page sets out what the range includes and where it fits in a routine. The About page tells the story behind edernow.